The American Marketing Association Las Vegas Chapter needed a modern, clear, and engaging digital presence that could better communicate its value to current and prospective members. The goal of the redesign was to improve information hierarchy, strengthen marketing messaging, and create a more conversion-focused experience that supports event promotion, membership growth, and ongoing community engagement. As the lead UX/UI and Marketing Designer, I was responsible for restructuring the site’s content, designing a clean and scalable visual system, and creating a user-friendly layout that balances brand credibility with modern marketing best practices. The project focused on clear navigation, SEO-friendly content structure, and visually highlighting key calls-to-action such as events, membership, and educational resources.

ROLE: UX/UI Designer | Web Developer

TECHNOLOGY:  WordPress | Avada